The Engagement Method™

It doesn’t matter what research technique you use to gather your insights.

If it’s filtered through The Engagement Method™, your participants will have more fun, and be relaxed & happier when they’re involved.

We view everything through your participants’ eyes. They are #1!

Because we know, that if they’re engaged you’ll benefit from quality insights and make better decisions.

Papers have been written about the impact of your participants’ mood on their answers. And a countless number on poor response rates.

To compensate, there are systems for filtering out those disinterested and making up their answers. But that’s not addressing the fundamental issue of low engagement in the first place - which the research industry is aware of, and now working to improve.

From our deep background in media & entertainment research, where boredom is death, we go further.

Put yourself in your audience’s shoes for a moment. You’re just home from a busy day, and start on the demands of your family. Then you receive a research invite. 

You like the brand, so you actually open the message. And you’re hooked from the first statement .

Even though the kids are screaming for dinner, you read on. It actually looks like fun - you feel special, and making a difference.

Can you feel how your mood is improving? This is just Step One of The Engagement Method™

We craft every research touchpoint as if you’re marketing to your audience. Which, when you think about it, you’re marketing the idea of them helping you.

It’s our fusion of marketing & media research experience that’s developed every engagement step. From the first invitation, right through to sharing back the results.

We work with you to develop not only the right technique for your needs - but also consider your current marketing collateral, brand values, and industry, as well as the target.

To creatively design the right ‘campaign’, that will provide you with actionable insights you can trust.

What They Say About Us ...


Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley Director / Content Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce Craig Bruce Coaching

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March Managing Director

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley Head of Music GOLD104.3 & WSFM

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan Group Director - Entertainment NZME

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan Owner