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Which way do I pivot? How do I know the right direction? Will my customers embrace it? They are just some of the questions running through your head at this time.

No doubt you’ve read related articles that seem to be flooding media and your inbox. They make sense, but how do you get started?

That’s exactly why we put together this short extract from our eBook Innovate To Win, with actual conversations starters you can use today to find out why and how, you can adapt to their changed needs.