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We love coming up with creative, cost effective marketing research solutions.
Over the years I’ve seen many cookie-cutter research proposals that are more about the methodology and the company brag, and less about what’s right for your individual situation.
Instead, its critical that I first drill down into your exact needs.
I love coming up with creative solutions to complex issues. So if you want to pick my brains about how to get you actionable insights, then let’s hook up!
To get started I'll review your information, before we catch up for a 60 minute Zoom meeting. I’ll also review any additional materials you might have, and finally prepare my recommendations.
We can then take it to the next step if required, OR you can manage the project yourself. Whatever is right for you 🙂
Here’s a link to the Diagnostic Check-List. This will help me cut to the chase, and custom-design your solutions fast.
If a survey is best for your needs, then let's at least make it warm & engaging.
I’ll work with you to identify your specific needs. Using The Engagement Method™ to design the questions and the survey experience.
Making every step a marketing touchpoint!
You'll get quality responses, while making your audience feel it's all about them, and that you're working hard to meet their needs.
The final report will be presented in plain-language, that makes sense for your business.
Yes, you’ll get all the data and even some fancy charts. But it’s the practical outcomes that will give you longer-term value.
Before you invest too much of your time and energy into an idea, it makes sense to see if your market is as excited as you.
Whether you need to attract investors, engage stakeholders, or just build your own confidence, a spot of research will go a long way to getting the answers you need.
There are heaps of things to cover, to get your research right.
So I'll give you tips on how you can get some info for free, and also design a simple 2-stage method I call Exploration & Confirmation.
If you haven't already, check out this blog post on how to research your next big idea
Your idea is worth it!
Not every idea fits into a neat package, but there are usually commonalities that we can work with. Meaning we can keep this affordable, from around AU$1500 to AU$3000.
Want to know more? Tap through our Great Idea Check-List to see if this is right for you.
When I started experimenting with how to improve research engagement, I looked around for tools to make that job easier.
In the end, the closest I found were designed by researchers with lots of features, but none of them specifically around engagement.
That started me on a journey, leading me to develop my own online platform.
What I wanted was a place where fans could gather to chat about the brand in a controlled, safe environment. It had to be easy to use, but more importantly fun for everyone.
I can’t tell you how exciting it was to watch the first group in action. And to read the unsolicited comments about how much they enjoyed it.
And I still get excited! It’s my dream realised where fans actually rave about their research experience. With conversations and responses you only normally find in well run, but very expensive insight communities.
Check out more about the apple of my eye, cliizii.
Work with existing research
There are times when it makes sense to commission a specialist data-collection agency. But it can be a challenge to interpret your specific needs.
This is where I can help, because I speak the language. And above all I'll be your advocate. I’ll work with them to make the research engaging, and not overly cluttered, which I’ve seen happen.
It means you can brief me, then relax knowing that I’ll be considerate of not only the outcomes but your brand values. Making sure that everything goes through The Engagement Method™.
Want to talk about how I can help? Schedule a Power-Chat with me.