Customer-driven innovation to scale-up your business

Customer-driven innovation to scale-up your business

Customer-driven innovation to scale-up your businessBeing the Best is a dangerous myth, and one of the great furphies of small business marketing.Positioning as the Best in your category, falsely assuming that customers are totally rational. That they’ll choose to spend their hard-earned on that perceived value.But for small business, being the Best is not good enough!You have to be better than Best. You have to be different and innovative. The ONLY.We’ve all seen the advertising that screams …We have the Best Service – Deals – Value – Prices – Delivery – “come on down, we won’t be beaten!”But the

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