We Help Small Business 'Innovate To Win'

Winning the race against competitors, means bringing Customers into your innovation process.

They are the most important element in your business … without them you don’t exist.

If you don’t give them what they want, your competition will.

You have to cut through, there’s no sugar-coating it.

Our ‘Innovate To Win’ program gives you the ammunition to scale your business.

For year-on-year sustainable growth, and longer Customer Lifetime Value.

This is a small sample of the global brands we’ve worked with

The Innovate to Win Program ...

is about leading your business on a journey of discovery.

You don’t have to be a creative genius!

Following our methodical path, means you can unearth scalable innovations driven by your customers and team.

Innovation needs to be hard-wired into your business culture.

An ongoing program that keeps up with customers’ ever-changing demands.

It keeps your business growing. Rather than panicking, after a competitor has topped you with a better idea or feature.

Using our Innovate to Win Program, you stay ahead of the game, positioning yourself as the innovator.

Meaning competitors start chasing you!

Customers want to be part of an exciting future - think Apple or Mercedes, whose loyal customers know they’ll always be up with the latest.

Take them on the journey with you, feeling part of it from the get-go.

Many people believe that innovation can’t come from inside an industry, because “we’ve been doing it this way for years and it works for us”.

And there’s no doubt that a business with that attitude, is potentially ripe for disruption from outside.

But a culture of “how can we do it better” will lead to innovation. Eliminating the threat of turning into the next Kodak.

It doesn’t have to be about constant disruption. Innovation in scalable increments is manageable within your current structure.

Our program uses Emotional Intelligence techniques to personally engage with both your customers and team.

Giving them a platform to open up and get creative. So they grow with you, and feel vested in your success.

It’s a win for you, a win for your customers, and a win for your team.

If you’re committed to your successful future and want to know more about our Innovate To Win Program, reach out to us today for a Free Diagnostic.

We help you engage customers for insights and ideas, making it fun and inclusive.

Check out our Free Trade Secrets, and start your innovation journey now.

What Our Clients Say About Us ...


Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley Director / Content Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce Craig Bruce Coaching

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March Managing Director

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley Head of Music GOLD104.3 & WSFM

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan Group Director - Entertainment NZME

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan Owner