Introducing Judy

Experienced marketer of small business, who gets inside the reasons Why.

Years ago I was research manager for a large media company.

My role was to provide quality data used by the product team for decision-making. So they could constantly improve their programs, grow the audience, and attract more revenue.

Those were certainly the days of bigger budgets. When most research was done over the phone or face-to-face.

Common industry practice was to ‘interrupt’ people at dinner time, and take them through a long list of survey questions.

Problem was, I could hear the boredom in people’s voices.

When I listened in to the phone surveys, I could tell they weren’t interested in our questions. They just wanted to finish, mostly politely, and get rid of us.

I was getting more and more concerned. Especially when it came to a new brand launch, where I had no choice but to stick with tradition.

Judy Celmins - Engage4Insights

In the end, the low-engagement method wasn’t up to unearthing those unmet needs and deeper emotional motivations needed for innovation.

BUT this did open up a new journey and passion.

Because over time I started experimenting with research engagement techniques.

I had regular team meetings to get their feedback on how they felt people were responding. Then we’d try something else and review progress.

The results confirmed that making the it more about the audience, increased the value to them. You could hear it in their voices. They were more engaged, and gave more thought to their opinions.

From then on, there was no way back to boring research!

And once the online tech became available, we decided to develop our own chat platform for even better engagement.   

No one else was doing it that way. Using a familiar but safe, social media interface, to deliver quality insights. Now, participants rave about being involved in our research.

It’s certainly a never-ending play with tools & techniques so we can keep up with the over-stimulated audience. And at the same time, creating a friendly, human connection, and ‘sense of community’.

But the results speak for themselves. Engagement is the key.

Fresh ideas and top execution – let’s get started!  Or connect with me on LinkedIn

They say about Us


Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley Director / Content Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce Craig Bruce Coaching

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March Managing Director

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley Head of Music GOLD104.3 & WSFM

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan Group Director - Entertainment NZME

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan Owner