In A Pandemic-Scarred World,Thrive. 

We get it! You want your business to outlive the chaos.

But making big decisions right now feels exhausting. How, then, do you move forward?

You download our eBook, sit in your favourite chair, and have a read. If that’s all you do today, you’re making more progress than most!

Innovate To Win eBook

Now is NOT the time for drastic, high-risk schemes.

That’s not what we mean when we talk about innovation. Instead it’s about taking small continuous steps to evolve.

Our eBook, complete with DIY practical worksheets, will guide you through the FULL innovation pathway in a series of systematic, manageable, and, dare we say, foolproof steps.

You'll learn how to:

  • Gather genuine customer insights by asking the right questions.
  • Digest valuable research data in a way that’s headache-free.
  • Create an innovation culture at the heart of your business.
  • Constantly surprise and delight your customers (no matter what the future holds).

What People Are Saying About Our Solution


Simple Way to Produce New Offerings

Innovate to Win was a great read for anyone wanting to innovate and drive change in business but not knowing where to start. It was easy to understand and provided great insights into the importance of culture and engagement. I especially enjoyed reading about the idea generation process, a simple way to produce new offerings or problem solve.

Daneesha Spouse Branch Manager

Challenged My View on Innovation

I found this e-book to be a valuable read for me as a people leader, employee & aspiring entrepreneur. The content challenged my view of what innovation looks like, and provided real-world examples and applications to accompany the concepts. As someone who occasionally struggles with creative spark, Innovate to Win provided some easy to follow, methodical solutions, which can be applied in my day-to-day operation. An excellent resource for anyone looking to redefine their process and find that cutting edge for their business or team.

Bart Mead Relationship Manager

Deliver The ‘How-To’ For People’s Businesses

This is a great piece of work, I especially like the customisable content, Topic Builder which will really deliver the ‘how to’ for people’s businesses and goes beyond being a thought provoking read.

Jo Kitchen Centre Manager

Exactly what it claims: actionable

Hi Judy, I've just completed your eBook and I just have to say it's amazing! So much of what's in there really resonates with me and what I tell people over and over. It's perfectly toned and is exactly what it claims: actionable. There are so many points in it that I've mused over but never articulated. I was honestly uttering the word 'yes!' throughout and, if I'd printed it, there would ticks everywhere!

Elizabeth Wood Owner

Common Sense Approach

Innovate To Win is an intuitive, common sense approach on how to not only sustain your business but on how to grow it in a rapidly changing world. I’ve been a decision maker in businesses for over 30 years and can honestly say that, by following the simple steps outlined here, you will achieve benefits you may not have believed possible. In this book, Eriks and Judy Celmins give you the tools to break down the most daunting of issues facing you and your business and turn them to your advantage. You will most certainly gain valuable insights from it on how to capitalise on the ever increasing changes to your industry and in the bigger world around you.

Robin McAdam Owner and General Manager, Port Douglas Apartments

It’s Time To Start Something New! 

Are You Ready?


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