Today Eriks and I are chatting to, Philippe Guichard, who helps entrepreneurs innovate ideas into highly desirable and profitable products. During his 25 years as an award-winning international industrial designer, he’s helped clients generate over $200 million dollars in revenue.
As a holistic designer, he recognises that an innovative product is only part of a successful business story.
He specialises in designing thoughtful and profitable products that form part of integrated marketing, engineering, manufacturing and business model solution.
“Good business by design”
He thoroughly researches your customers’ experience, distribution channels, marketing strategy, manufacturing process, business model and value proposition in order to design (or re-design) a product that is the best choice for your business — the ‘sweet spot’.
Working together to create a product that delivers increased sales and has a value proposition that benefits all of your product’s stakeholders — not just the end customer.
“Planet, people, profit”: A new world of innovation
For almost two years, he's been guest speaking on his design experience and case studies with business and industry leaders, as well as young designers.
As a passionate innovation, environmental and social advocate, he also enjoy speaking about the critical role that thoughtful industrial design, manufacturing and business models will play in a challenging future.
How can we, in business, impact the global future?
How can the Triple bottom line – People – Planet – Profit drive our design future?
And how does mindset influence innovation?
I’ve taken this short snippet from our conversation with Philippe Guichar who has 25 years’ experience as an award-winning international industrial designer, it was an insightful conversation, so enjoy.
Have a listen to the full episode ...
Highlights
[00:03:09] Reactions From Companies – Covid & Innovation
[00:04:35] Mindset
[00:06:35] Fear and Innovation
[00:09:31] Back To Normal?
[00:10:18] Business Visionaries
[00:13:23] Keeping Up With Changing Needs
[00:16:00] The Industrial Designers Perspective
[00:16:51] Working With Serial Entrepreneurs
[00:17:37] Marketing Within The Design Process
[00:18:38] Continuous Loop
[00:19:28] Triple Bottom Line – Environmental Sustainability
[00:23:35] Social Impact
[00:34:30] Giving Feedback
[00:41:18] Simplicity In Design
[00:44:09] Course Correct
[00:47:08] Designing Products To Last
[00:53:32] Tedx Talk
[00:54:23] Ideas For Covid Affected Business
