Your Guide To People-Friendly Research
Engaging research can open a lot of doors. I should know, my career in media and entertainment opened my eyes to it.
Now it's your turn. These videos reveal my top research secrets.
Are you ready?
Emotional Intelligence & Research
Is longer Customer Lifetime Value important to your business?
This starts with developing an empathy with your customers' needs.
Having open conversations, like a friend ...
and building a strong, trusting relationship.
I'm really concerned about the Customer Experience of surveys inserted
in sales funnels.
In this video, I explore the challenges of using these ... and discuss alternatives.
What Type Of Marketing Research?
When issues arise in your business you need solid information to base your decisions.
Understanding if you need to know the WHAT or the WHY is a great place to start.
Market research should be fun & engaging,
I talk about the type of relationship you need, to gather quality, actionable insights.
Treat your fans like they're your family & friends, and you'll create Raving Fans, ready to spread the word!
Listen closely when you talk to your audience. How does their life connect to your brand?
When you have a deeper understanding, you'll unearth ideas that can lead to new innovation. In this video I share tips on how to do that.
It's just being human that we want to share our ideas & opinions.
As marketers you need to tap into those.
In this video I give you some tips on how to do this while making it warm and engaging.
Picture this ...
You've just finished serving a customer.
And top of mind for YOU, is their feedback.
But what's on THEIR mind? Is it the right time to hit them up?
In this video, I talk about alternatives 🙂
This would usually be a CX topic - but market research done well, with more empathy, can achieve the same positive outcome.
In this video, I share a recent experience that could have been turned round. Just by changing a few words.
In our cluttered, commoditised world, it's not easy to come up with new and different ways to boost your marketing content.
One of the most underestimated sources of inspiration is market research. In particular, any form of conversation with your audience.
What's the first thing that happens when you have a problem?
You have a meeting!
But who's missing?
Find out in my video.
Is it on Customers or Competitors?
Most of us are in crowded categories, with great pressure to always better a competitor's offering.
Having a Customer Focus, listening to them and providing only what they need, will give your competitors more headaches than a wasteful Features War.
Segmenting Your Database
Everyone is different …
But how do you find the right language for your marketing messages to cut through?
In this video I discuss the importance of segmenting your database, and key categories you might use to tag people.
Say Thank you!
Having a end screen that says thanks, it's personal!
In this short video, I give an example of how you can personalise the thank you, and include 'share-back'.
It tells the inside story of the value of their contribution. And a different way of building that deeper connection with customers.
Business Can Learn From Media
What can we learn about customer engagement from media brands?
And why does it matter?
The quality of research insights you use in decision-making, depends on the level of engagement you have with your 'audience'.
Have a Conversation
You can only understand your audience's motivations, if you have a conversation with them.
I've read countless posts all talking about the importance.
But the options for actually doing it, seem to be limited to hitting them up at the tail-end of the transaction.
Do you know how your customers are feeling right now?
Tapping into their emotions can give you powerful insights, that will drive your marketing message.
It might even give you an idea!
Insights vs. Facts
So what is the definition of Insights and how does that relate to your business?
In this video I discuss the difference between the spreadsheet, and getting to the emotional drives of insights.
Helping you create your next big thing.