Welcome to our Trade Secrets 

"The only thing to do with good advice is to pass it on. It is never of any use to oneself."
Oscar Wilde

Inspired by Oscar, we're sharing our collection of How-To Tip-Sheets.

They encapsulate the knowledge we've gained over years of helping businesses turn insights into innovation.

We'd love your feedback, or even ideas on other things you'd like to learn.

Enjoy, Eriks & Judy


Are you damaging your brand?

It’s very easy these days to pull together a survey. But as a brand touchpoint, it has to be engaging.

This Tip-Sheet runs through the most common mistakes I see - even from the big research companies.

These days it's not good enough to send out collateral ( a survey is like any other), that doesn't embrace your brand.

If you're sending out surveys, then you need to read this. 

Get your copy of my "7 Biggest Mistakes Businesses make with Surveys" now.

Are fans falling out of love with your brand?

In these 7 Tips I explore how to build and support your customer relationships, to win not only their hearts & minds, but ultimately a greater share of their dollar.

If you want to grow your business, you can’t afford to view customers just as a transaction.

It’s all about relationships!

Get your copy of my "Bring Them Back - 7 Tips for winning more of your customer $" now.

Turn your research into a Raving Fan experience.

In this quick 5 min read, discover the power of Customer Forums as a marketing touchpoint. For gathering             on-demand, actionable insights and building long-term relationships.

Packed with practical tips you can implement now. Customer Forums don't have to be complicated!

Want actionable insights into the Why?                               You need to read this.

Get your copy of my "Bring Them In - 7 Essential Tips On Customer Forums For Deeper Insights" now.