Helping Businesses

Not Just Survive,


All businesses start off with potential, but only a few know how to turn that potential into lasting success. Be one of them.

This is a small sample of the global brands we’ve worked with

What We Do

Innovate To Win is a pathway designed by us. It guides small businesses through difficult times by unearthing new opportunities for them to evolve. 

It’s manageable, enjoyable, and customers love it because it focuses on their ever-changing needs.

What it’s not, is a one-off quick fix. Nope, Innovate To Win is for those of you who are serious about your customers and want to stay in business for years to come. 

Is that you?

Let’s be real for a second.

How many times have you heard the phrase, ‘wait until we get back to normal’ over the last few months? Yep, us too.

BUT if you’re hoping to navigate all this uncertainty and emerge from it with a thriving business, you can't afford to think like that.

Waiting to get back to the past will not secure your future.

Innovation will.

Engage4Insights-Marketing Research for Small Business
Innovate To Win

North isn’t North anymore.

Our internal compass has been shaken. We're forever altered. So, since there's no clear path back to the way things were, we have one option: to embark on a new Journey of Discovery.

Yet this new journey isn’t about doing a complete u-turn or reinventing the wheel, it’s a commitment to continuous improvement through simple, manageable steps.

And that’s where we come in.

Revive, Survive, Thrive.

While change may seem scary, we can decide whether or not to let fear dictate our path. We say put the fear aside. You need your business to work.

Start small by learning more about your customers. What worked once, will not work post-pandemic. It’s time to learn what your customers need on a deeper level than ever before. We can help.

Ready to take control and transform your business?

Innovate to Win Program

What Our Clients Say About Us ...


Clear and concise recommendations

Eriks is tremendous to work with, he has a remarkable ability to distil very complex strategic or tactical challenges into very clear and concise recommendations and actions. It would not be possible for me to endorse him any more highly.

Dan Bradley Director / Content Director

Combination of left and right brain thinking

Eriks is a unique combination of left and right brain thinking. He has the focus and analytical skills to drive any research project, combined with years of programming tier 1 radio stations that allows him to speak the language of today's content creators. I love working with him.

Craig Bruce Craig Bruce Coaching

Great wisdom and professionalism

Nobody in radio or the media in general has a greater understanding and insight into audience behaviour and attitudes than Eriks Celmins. I worked directly with Eriks for a number of years and he advised me with his great wisdom and professionalism. I cannot recommend Eriks highly enough.

Brad March Managing Director

Eriks is a great thinker.

I've had the honour of knowing Eriks for over 20 years and lucky enough to have his wisdom to draw upon professionally for many of those years. Eriks is a great thinker, an excellent strategist, and asks the right questions - of audiences and of you as a 'client'. On a personal level, Eriks is one of the kindest, most empathetic people. A wonderful man to know.

Jason Staveley Head of Music GOLD104.3 & WSFM

Track record of working with winning teams & brands.

He is a world leader in understanding the science of research and audience insights, Eriks has a massive brain and his ability to listen, challenge, and collaborate to set a strategic plan is what sets him apart. His track record of working with winning teams and brands speaks for itself and is now, legendary.

Dean Buchanan Group Director - Entertainment NZME

Stay ahead of your competition

His business really makes sense in this modern world where the distance between management and the customer continues to widen. Only by truly being in direct contact with our consumers will we be able to remain relevant in the modern world. Eriks gives us the opportunity to do exactly that in a meaningful and cost-effective manner.

Morris Shanahan Owner